Legal
Privacy Policy
Last updated: January 2026 · Adirom, Rue du Page 83, 1060 Brussels, Belgium
1. Introduction
Adirom (“the studio”, “we”, “our”) is a personal training and fitness coaching studio located at Rue du Page 83, 1060 Brussels, Belgium. This Privacy Policy sets out how Adirom collects, uses, stores and protects personal data in connection with the website adirom.info and the studio's coaching services.
Adirom is committed to handling personal data responsibly and in accordance with the General Data Protection Regulation (GDPR) as it applies in Belgium and across the European Union. This policy was last reviewed in January 2026.
2. Data We Collect
Adirom collects personal data through the following channels:
Contact Form Submissions
Name, email address, enquiry type and message content submitted via the website contact form. This data is collected when you choose to initiate contact with the studio.
Client Coaching Records
Movement screening documentation, training log records, body composition assessment data, progress check-in notes and programme block files created during the course of a coaching engagement. This data is collected with the explicit agreement of the client at the start of the engagement.
Website Usage Data
Anonymised browsing data collected via analytics cookies, including page views, session duration and general geographic location data (country or region level only). No personally identifiable information is collected through analytics unless you submit a contact form.
Email Correspondence
Email addresses and message content from direct correspondence sent to [email protected]. This correspondence is retained for the duration of the coaching relationship and for a period of two years following the last interaction.
3. How We Use Your Data
Personal data collected by Adirom is used exclusively for the following purposes:
- Responding to enquiries submitted via the website contact form
- Administering coaching engagements, including the writing and delivery of programme blocks
- Maintaining coaching records that document progress across an engagement
- Scheduling and booking management for in-studio sessions
- Anonymised analysis of website usage to improve the content and structure of adirom.info
- Compliance with legal obligations under Belgian and EU law
Adirom does not use personal data for marketing communications without explicit consent. Personal data is not sold, licensed or transferred to third parties for commercial purposes.
4. Legal Basis for Processing
Adirom processes personal data on the following legal bases under the GDPR:
Processing necessary for the performance of a coaching engagement contract between Adirom and the client.
Processing website usage data and responding to enquiries, where this serves the legitimate interests of running a fitness coaching business without overriding individual privacy rights.
Processing data in connection with non-essential cookies, where consent has been obtained through the cookie consent banner.
Retention of records required by Belgian commercial and tax law.
5. Data Retention
Personal data is retained for the following periods:
| Data Type | Retention Period |
|---|---|
| Contact form enquiries | 2 years from last contact |
| Active client coaching records | Duration of engagement plus 3 years |
| Financial records | 7 years (Belgian legal requirement) |
| Website analytics data | 26 months (anonymised) |
| Cookie consent records | 13 months from consent date |
6. Your Rights Under GDPR
As a data subject under the GDPR, you hold the following rights in relation to the personal data held by Adirom:
Right of Access
Request a copy of the personal data Adirom holds about you.
Right to Rectification
Request correction of inaccurate or incomplete data.
Right to Erasure
Request deletion of your data, subject to legal retention requirements.
Right to Object
Object to the handling of your data where legitimate interest is the legal basis.
Right to Portability
Request your data in a portable, machine-readable format where applicable.
Right to Withdraw Consent
Withdraw consent for cookie-based data handling at any time via the Cookie Settings link.
To exercise any of these rights, contact Adirom at [email protected]. Requests will be acknowledged within five working days and responded to within thirty calendar days.
If you believe your data has been handled in breach of the GDPR, you have the right to lodge a complaint with the Belgian Data Protection Authority (Autorité de protection des données / Gegevensbeschermingsautoriteit) at www.dataprotectionauthority.be.
7. Data Security
Adirom implements appropriate technical and organisational measures to protect personal data against unauthorised access, loss, destruction or alteration. These measures include:
- HTTPS encryption for all data transmitted via the website
- Password-protected access to digital client records
- Locked physical storage for printed coaching documentation
- Access to client data restricted to authorised personnel only
8. Third-Party Services
The Adirom website uses the following third-party services that may handle data in connection with site functionality:
9. Cookies
Adirom uses cookies on this website. Full details of which cookies are used, their purposes, and how to manage your preferences are set out in the Cookie Policy. Cookie preferences can be adjusted at any time by clicking the “Cookie Settings” link in the footer.
10. Changes to This Policy
Adirom may update this Privacy Policy from time to time to reflect changes in the studio's data handling practices or applicable law. The date of the most recent revision is shown at the top of this page. Continued use of the website or the coaching services following a revision constitutes acceptance of the updated policy.
11. Contact
For any questions relating to this Privacy Policy or the handling of your personal data, contact Adirom at: